The National Eating Disorders Association (NEDA) has joined leading experts on body image issues from around the world to pledge its support of the global launch of the Real Women campaign, which condemns the use of ultra-thin, digitally altered women in advertisements. A research paper released Monday, "The Impact of Media Images on Body Image and Behaviours: A Summary of the Scientific Evidence,"* examines the psychological effects of consumer society on individuals, particularly media influences on body dissatisfaction, materialism and dysfunctional buying behavior. Signed by 45 leading academics, doctors and clinical psychologists from the U.S.A., England, Australia, Brazil, Spain and Ireland, it details scientific evidence on how the use of airbrushing to promote "body perfect" ideals in advertising is a root cause of an array of serious problems in young women, including eating disorders, depression, extreme exercising and an increase in cosmetic surgery.
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