Calling for advertising rules to be changed to restrict the use of airbrushed images, the group of 44 academics doctors and psychologists say that the pictures promote unrealistic expectations of perfection, encouraging eating disorders and self-harm.
The paper has been submitted to the Advertising Standards Agency with a call for all airbrushed adverts to carry a notice making clear the images have been artificially enhanced.
It has been written by Dr Helga Dittmar of the University of Sussex, Dr Emma Halliwell of the University of the West of England and backed by 42 more academics.
0 comments:
Post a Comment